Spotify Signs Believe for Its AI Fan-Remix Tool
The deal lets Believe and TuneCore artists opt into Spotify’s upcoming tool, which pays royalties when fans make AI remixes of their songs.
Spotify and Believe have signed a licensing deal for Spotify’s upcoming fan-remix tool. The companies announced the agreement on Tuesday.
The tool will let fans make AI-powered remixes and covers of songs from participating artists and labels at Believe and TuneCore, the self-release platform Believe owns. It is for reworking existing songs, not for making entirely new ones.
Streams of the remixes will pay royalties to the artists and rights holders behind the original tracks. Spotify plans to sell the tool as a paid add-on for Premium subscribers, on top of what participating artists and songwriters already earn.
The company has not announced a price or a launch date.
Fan-made remixes are already widespread, usually without payment to the artists or songwriters. Spotify says its version brings the practice into a licensed environment. Unlike remixes on social media, every remix on Spotify will link back to the original track and artist.
Participation is entirely voluntary. Believe and TuneCore will apply a two-step consent process: artists first decide whether they want to be considered for AI-related programs at all. Those who say yes will then be asked, separately, whether they want in on the Spotify tool.
The approach follows Believe’s responsible AI principles, set in 2023, of consent, control, compensation, and transparency.
The deal follows earlier agreements Spotify signed for the same tool: with Universal Music Group in May, Merlin in August, and Kobalt later that month. Spotify named Believe one of five partners in October 2025 to develop “artist-first AI music products,” alongside Sony Music Group, Universal Music Group, Warner Music Group, and Merlin. Sony and Warner have not yet announced their own deals for the tool.
“AI must create new opportunities for artists while protecting their rights and the value of their music,” said Denis Ladegaillerie, Believe’s founder and chief executive.
Charlie Hellman, Spotify’s global head of music, said fan creativity “can deepen the connection between fans and the artists they love, creating new value for artists and driving attention back to the original music.”
The same week, Spotify said it is keeping AI-generated spam out of recommendations — a second front in how the company is handling AI music: license the creative uses, cut the low-value ones.
