Apple Unveils $299 HomeView Smart Display With Siri AI
Apple's first smart home display goes on sale Nov. 13 in tabletop and wall-mounted versions, as the company finally takes on Amazon and Google for control of the living room.
Apple announced a $299 smart display called HomeView on Tuesday, its first touchscreen device for the home and its clearest move yet to take on Amazon and Google for control of the living room. The 7-inch display recognizes up to six people by their faces and gives each one a personal Home Screen.
HomeView comes in two versions: a tabletop model with a tilting display on a speaker base, and a wall-mounted model. Both cost $299. Preorders opened Tuesday, and both go on sale Nov. 13.
Siri AI is the centerpiece. The rebuilt assistant handles smart home controls, FaceTime calls, music and camera feeds, and can answer personal questions by drawing on information from a paired iPhone or iPad. “Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user,” said Greg Joswiak, Apple’s marketing chief.
The wall-mounted version has a catch: it needs a Schneider Home mount, which starts at $59.95. And HomeView will not be sold in the European Union, where Apple says Siri AI is still unavailable.
Apple also announced a second-generation HomePod mini, priced at $149 and on sale Oct. 30, and a fourth-generation Apple TV 4K for $299, arriving Nov. 13. The Apple TV gets Apple’s A19 chip, which the company says is up to 50% faster than its predecessor. Both new products run Siri AI — the Apple TV at launch, the HomePod mini later through a software update. Owners of the previous Apple TV 4K get Siri AI as a free beta.
The Apple TV’s price is more than double what the last model cost in 2022; the HomePod mini jumps from $99 to $149. Apple is clearly betting people will pay more for its AI.
The company also introduced Apple Home Collection, a line of smart home accessories built with LG Electronics and Schneider Electric: cameras, a video doorbell, a smart lock, thermostats and sensors. Prices start at $39.95, and the products begin arriving in December, with some delayed until early 2027.
Tuesday’s event was the first hardware launch under CEO John Ternus, who took over last month. Amazon and Google have been selling smart displays for years. Apple’s bet is that its AI, and the iPhones already in people’s pockets, will be enough to make them switch.
